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Attract buyers and vendors. We help commercial agents, real estate agents, and property developers get in front of your market with digital marketing.


Based at St Kilda Towers Melbourne, 738 is a digital marketing agency that helps Real Estate Agents generate more leads, sales and profits.

Our step-by-step process starts with brand strategy and continues with implementation, measurement and refinement. Our digital marketing packages have been designed for real estate agencies and property developers who are looking for 
a social competitive advantage and require a professional social media marketing agency to take care of it all without hiring in-house. 

Let us help you to create an authentic and engaging brand.

Digital Marketing For Real Estate Agents & Property Developers

If you’re a real estate agent or property developer, our digital marketing services is the support you need with our unique solution.
We manage your social channels like Facebook, Instagram, Linkedin etc for Australian real estate brands, offices,
property developers and brokers.

Commercial Agents
At 738, we can put you where your buyers and sellers are & talk to them every step of their journey. As a Commercial Agent, we understand that each property is unique along with finding the right vendor for the property.
Residential Agents
Utilising paid marketing and other initiatives can help to generate more buyer enquiries and tap into a future seller markets simultaneously. Having a consistent flow of new listings and bring in as many buyers to all your auctions is key. Reach buyers where they are on their terms. Facebook, Instagram and more.
Property Developers
Buying Off the Plan Property is a great way to purchase a new home or investment property. The purchasing cycles for off the plan developments can be up to 1 year. Don’t run the risk of losing your buyers interest. Keep your development top of mind. Using digital will help to understand where your prospect browse online.
SENIOR DIGITAL MARKETING STRATEGIST / BRAND MANAGER

Nicky Papadopoulos

My passion is Digital Marketing, Web and Brand Management, helping brands across the board. I have worked with B2C and B2B brands on a range of digital marketing initiatives from developing strategies, social, content, SEO, web and more. I have worked with brands on a variety of marketing solutions. Some of the real estate brands and property developers I have delivered marketing solutions to just to name a few are Noel Jones, Willandra, Bracken Hall, Bridgewood Homes and Channel 9s The Block Scotty Cam.

Other brands I have also worked with are Lavazza, Grass Roots Group (Acquired by Black Hawk an engagement and customer engagement solutions provider), Catholic Healthcare, DAF Trucks, Briner, PRIA, Bluepod (B2B), Estia Health (Aged Care), SportsPower (Sports Apparel), Melbourne Airport, Northern Territory Tourism, Sensis and Lotus Caravans.

I hold a Bachelor in Communication/Public Relations (Victoria University, Post-Graduate in Advertising (RMIT) and a Post-Graduate in Digital Marketing (Chisholm Institute) with Distinction. I’m also Google AdWords and Google Analytics Certified and HubSpot Inbound Marketer Certified.  
VIDEO CREATIVE STRATEGIST DIRECTOR

Alex Zoya

With over ten years of experience as a video creator, I’m a reliable and highly-creative videographer with experience in video production, story boarding and video project planning. 
I can identify the right talent for each project if required to ensure smooth project completion.

I work efficiently prioritising each shoot to stay on schedule and on budget, working with each of our clients to establish what they need. In working with our diverse client base, I collaborate during the initial and final consultations both filming, editing and production of final product to exceed established timeframes and expectations.

As an experienced editor and a creative eye towards colour correction, I have a passion for creative visuals and directing. I have produced, edited and filmed a range of videos from short films, events, music, wedding videos, corporate, product launches, how-to’s, real estate, product reviews, unboxing, promotional and more, delivering engaging and creative edits in the most cost-effective manner. I have a Bachelor Degree in Multimedia from Swinburne University.




Digital Marketing Plans

Get highly qualified leads and improve conversion on Facebook, Instagram and Google.
Reaching out to your customers and prospects online. 
Use our Digital Marketing Packages to win more listings and sell more property.


Best seller
Real Estate (Digital Mktg Basic Plan)
$ 3,500 pm
plus gst
Facebook
Instagram
Social Media Marketing Strategy
(This will be a 3-month strategy that will be outlined to the client).
Social Media Competitive Analysis
Social Media Management
Initial upgrading Facebook & Instagram  page. (This will be the landing site as well).
Scheduling & Publishing All Content Posts
Client to provide existing video (2 x video edits per month 10-30 second video). Optimised for Facebook and Instagram. 
4 x royalty-free videos (30-second ad to go as a sponsored Facebook ad) includes Filming, Editing,  Royalty-Free Music and Colour Grading. (1 video created per week)
Branded Posts (5 x Branded Posts per week includes custom design and content creation)
4 x Articles (Shared via a blog to Facebook or on Facebook e.g. real estate trends, how-to, property advice etc). 
Meet and Evaluate Required Changes 
1 x Videos Per Month (inc Filming , Editing, Colour Grading) (Filming Victoria Only). 
Photography (1x locations per month). Up to 20 images inc optimisation, editing and colour grading.
Daily Monitoring & Responses to Social Comments, Messages, DMs.
Monitoring of Boosted Posts
1 Social Media Consultation (Via Zoom)
Weekly Report Phone Consultation
Weekly Report and Monthly Report
Email & Skype / Phone Support
Dedicated Account Manager
Does not Include 3rd Party Ad Fees
Get Started
Best seller
Real Estate (Digital Mktg Premium Plan)
$5,500 pm
plus gst
Facebook
Instagram
Google
Social Media Marketing Strategy
(This will be a 3-month strategy that will be outlined to the client). 

Social Media Competitive Analysis
Social Media Management
Initial upgrading Facebook & Instagram page. (This will be the landing site as well).
Scheduling & Publishing All Content Posts
Client to provide existing video (2 x video edits per month 10-30 second video). Optimised for Facebook and Instagram. 
4 x royalty-free videos (30-second ad to go as a sponsored Facebook ad) includes Filming, Editing, Royalty-Free Music and Colour Grading. (1 video created per week)
Branded Posts (5 x Branded Posts per week includes custom design and content creation)
4 x Videos Per Month (inc Filming , Editing, Colour Grading) (Filming Victoria Only). 
(1 video created per week)

Photography (2 x locations per month).
Up to 20 images inc optimisation, editing and colour grading.

Facebook Advertising (2 x ad creation with one Facebook Lead Capture Ad + 3 targeted boosted posts per week. 
4 x Articles (Shared via a blog to Facebook or on Facebook e.g. real estate trends, how-to, property advice etc). 
Landing Page (Lead Capture) 
Daily Monitoring & Responses To Social Comments, Messages, DMs.
Monitoring of Boosted Posts
Google Analytic Set Up, 4 x Google AdWord Campaigns Per Month. Does not include 3rd Party Ad Fees.
 1 Social Media Consultation (Via Zoom)
Weekly Report Phone Consultation
Weekly Report and Monthly Report
Email & Skype / Phone Support
Dedicated Account Manager
Get Started

A Few Examples Of Our Work

The 738 Agency Process

 The Key Stages of Your Social Media Campaigns
Digital Marketing keeps your real estate & property developers clients front of mind. Our existing and potential clients receive professional social media and digital marketing services. We’re based in Melbourne though we work with real estate agencies and property development clients throughout Australia.  

1
Brand Strategy – Your Personality + Promise
The first step is we look at your digital presence and how well its performing. We then look at your unique value proposition and articulate your point of difference. We identify your ideal customers, get into their mindset and realign your brand messaging with your customers interests and local needs. We then build your digital marketing strategy and develop a digital roadmap.
2
Dig Into Your Competitors
Before any content is created, it’s a good idea to understand what your competitors are up to. We review what social channels they’re in, what type of content they are posting and what promotional and advertising activities are being pushed across the channels. 

The goal isn’t to copy what your competitors are doing but rather understand and determine what’s working for them and what we can do to adapt and make your own campaigns effective. 
3
Sample Social Media Goals
• Increase brand awareness.
• Generate leads and sales.
• Grow your brand’s audience.
• Increase community engagement.
• Increase web traffic.


4
Your Own Carefully Crafted Content
Here are some key takeaways:

Facebook and YouTube are both prime places for ads. This is due in part to their high-earning user bases. Facebook has 11.23 million in Australia. 

When it comes to Instagram, there were 10,450,000 Instagram users in Australia as of July 2020 which accounted for 40.8% of its entire population. The majority of them were women 56.8%. People aged 25 to 34 were the largest user group (3.2 million). 

There are 9 million LinkedIn’s users in Australia and it remains Australia’s most popular business-related social media tool. It has nearly 4 million unique visitors locally and approx 400 million users worldwide. As of 2020, its user base is 57% male vs 43% female.
5
Establish Your Important Metrics
• Reach
• Clicks
• Engagement
• Hashtag performance
• Sentiment

6
Your Digital Infrastructure – Website, Blog and Social Media Presence
Don’t have a personal website? Don’t worry. We can build your digital home and make sure you’re visible online. 

We house your content and engage contacts, getting them through the front gate and into your database, landing leads. We draw leads from search based advertising and your social stream. We capture the attention of locals.

Contacts
St Kilda Towers
1 Queens Road Melbourne
1300 930 738
738.skype
Location

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